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As ebikes gain popularity worldwide, our industry is forever propelling itself forward. Enter RETHINK, a series of articles where we highlight our own work and the industry players we admire who are re-imagining what e-mobility and the bicycle sector can do.

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A staggering 44,000 tonnes of bicycle tires and inner tubes end up in landfill each year, discarded by cyclists all over the world.

But some organizations  are taking steps to mitigate this...

Ebikes are gaining popularity across the world as great eco-friendly alternatives for everyday transport, but what is their carbon footprint and how does it compare to that of a fossil fuelled vehicle?

Not only do we make a product that is contributing to the global trend towards green transport - the ebike that could replace your car...
Introducing: the Bekan. A high-tech light system that is rethinking bicycle lights to be more sturdy and theft-safe, and let’s be honest, to look absolutely...
Not only do we make a product that is contributing to the global trend towards green transport - the ebike that could replace your car...
Introducing: the Bekan. A high-tech light system that is rethinking bicycle lights to be more sturdy and theft-safe, and let’s be honest, to look absolutely...